Christopher Patey photographs people ranging from young musicians to legendary Hollywood actors and some of the world's wealthiest businesspeople. A clientele that loves sophistication, elegance, and luxury and expects to partner with talented creatives who understand and sympathize with their demands.
Nevertheless, in a competitive landscape where most photographers' identities tend to be minimalist, differentiation is hard to attain. For this reason, I wanted to craft an identity system that could stand on its own while communicating the type of photography Chris is known for.
